your website up, you’re grinding away on instagram and you’re reeling in some inquiries.
let alone even booking the few that you have gotten.
you’re starting to feel very overwhelmed and are wondering if business is always going to be this draining.
You'd love nothing more than to profit 6-figures (and beyond) from just elopements but since you've only had a few inquiries for elopements, you wonder how the heck you'll be able to even make it to 6-figures.
You think you need 10k followers on the ‘gram because you see tons of “successful” elopement photographers with 10k..40k..80k followers – all sharing their highlight reels of epic destination elopements, right?
You really want to book all-day elopements in bucket-list locations, and you’ve even offered “pay for my travel & I’ll shoot your elopement for free!” but it still hasn’t clicked the way you hoped it would.
You’re dying to finally let go of the traditional weddings – but you’re terrified that the bills won’t be paid if you do.
You’ve posted your name & “I’d love to chat” in Facebook groups anytime a couple is “ISO elopement photographer” but it hasn’t really gotten you anywhere. Truthfully, it’s just been a pretty big waste of time.
You spend hours on instagram, “doom-scrolling” and looking at the “success” of other photographers, and deep down, it makes you feel like you’ll never be good enough.
You put together your website, but you know it could be better and do more to connect your dream couples.
You feel like you’re spending all of the time on your phone and “working” to never see real results – secluded and away from your family and it makes you feel alone every time you think about it... you didn’t think it would be like this when you got into business.
all you really want is to have an entire year solely booked out with dream all-day elopements in bucket-list locations — you see other elopement photographer’s living this every single day, and you’re discouraged that that’s not your reality yet.
The thing is, I brought my business from solely surviving off of traditional weddings to booking out a full season of dream adventure elopements (and making more) before I had even shot an actual real elopement.
And my students have done the same, too.
So I guarantee you...
So… what is it?
Why haven’t you booked that bucket-list destination elopement that you’ve been dying to?
You see a *dream* elopement inquiry comes in from a couple that’s eloping in your bucket-list location! And they’re absolutely STOKED to find you, and pour their heart into your contact form. They’re looking for your guidance & expertise – and found you on google!
6 months into focusing on your strategic marketing plan, and you FINALLY reach 100k in bookings for the following year – all filled with dream all-day elopements with couples who truly value your elopement experience!
To have structure in your business. You wake up every morning knowing exactly what needs to get done during your working hours. You have all of your monthly, weekly and daily to-do lists in order.
To have a realistic marketing plan that actually works for you (no more spending hours on instagram and no more throwing mud at the wall to see what sticks). You have a strategy on bringing in leads through SEO and paid advertising. Your pinterest is automated & your socials are batched out. Your first thought when you wake up in the morning is no longer “what am I going to post on instagram today?”
You finally ditched traditional weddings - You open your website and, where "wedding photographer" used to be now displays only talk of elopements. Your calendar is the same - every weekend is filled with what fills your cup and fuels your soul - elopements
You open up your bank account and see everything in order. Bills are on auto-pay, and there’s extra room in your budget for big investments – like that new Sony camera that you’ve been reeling over.
You can be present (both physically and mentally) for every family vacation, weekend dance recitals and weeknight soccer games. You can book that spontaneous long weekend trip to the mountains.
join the waitlist!
I used to be in your shoes... feeling like something was wrong with me - or that my art just wasn’t good enough, and getting nowhere trying to prove my potential as an elopement photographer.
I spent YEARS and tens of thousands of dollars doing allllll the things… throwing mud at the wall and seeing what sticks, following bits and pieces from tips & tricks I’ve read or heard from other educators (and never getting the puzzle pieces to fit quite right) ... you name it, I tried it.
Then I joined a very intentional group coaching program – and all of the puzzle pieces finally clicked.
I’ve taken everything that I learned on my journey and put it into The Elope Academy Intensive because it’s exactly what I wish I had when I was trying to prove my success of becoming an elopement photographer.
It’s my mission to help as many elopement photographers as possible fast-forward through by simply focusing on what works.
The Elope Academy Intensive would have saved me SO MUCH time, energy and money. I can’t wait for it to do the same for you.
"I have attended seven of Kasey's retreats/content days and let me tell you one thing - there is a reason that I, like so many others, keep coming back!! My business would not be where it is today if I didn't invest time and time again in Elope Academy's retreat and content days. I have gained so much knowledge in the craft of photography at its core, in business education, posing, location scouting, the list goes on. I have also made so many connections and made amazing friends that I never would have met without these events. 5 years ago I took a leap of faith in attending my first ever retreat with Kasey, and today I am a successful, six figure business woman who gets paid to travel and capture love stories. I am truly living my dream, and I could not have gotten here if it weren't for everything that I have gained attending seven of these events! <3"
- Emily Watkins, Emily Watkins Photo
I'm Jess Sonderman, a professional elopement and wedding photographer, as well as the proud owner of Joyride Social Studio and The Joyride Project—an endeavor dedicated to providing educational retreats, mentorships, and valuable resources for aspiring photographers. Prior to my involvement in Kasey Jo's retreats over the years, I was simply Jess Sonderman, a budding photographer. Thanks to the invaluable insights and guidance offered by Kasey Jo, I've transformed my modest photography venture into a thriving multi-six-figure business specializing in elopements, weddings, retreats, and educational services.
Remarkably, I never formally enrolled in any of Kasey's courses or purchased her resources because, at the time, they didn't exist yet. Instead, I absorbed her knowledge simply by observing her work. Kasey Jo's meticulous attention to detail and genuine concern for the success of her attendees are truly unmatched. She consistently goes above and beyond, and my story is just one of many success stories attributed to her guidance.
If I've achieved this level of growth through simple observation, just imagine the impact of her meticulously planned resources. Kasey Jo is an invaluable asset and an exceptional human, whose wealth of knowledge extends far beyond the realm of photography. I’ll forever be grateful!
- Jess Sonderman
In Week 1, we deep-dive into everything you need to know about creating your brand identity and honing in on your target audience. You’ll learn how to identify your ideal elopements, find your specialty niche that will make you stand out and discover your brand voice. When you build a brand that speaks to the pain-points of your ideal clients, you’ll show-up as the expert and build major trust – both things are crucial in reaching & building rapport with your ideal clients.
In week 1 you'll learn:
✔️ The importance of finding your niche & how to discover it
✔️ How to identify your ideal client’s pain-points, and how to address them
✔️ Discover your brand identity & brand voice
✔️ How to position yourself as an authority as an adventure elopement photographer
In Week 2, we’ll walk through everything you need to know about creating website copy that converts viewers into dream elopement bookings. We will do a full copy audit of your current website and problem-solve what is and isn’t working for your brand. I’ll show you how to utilize your brand voice mixed with an intentional sales strategy. When you understand the fundamentals of creating intentional copy that converts, you’ll have a priceless tool to be able to speak directly to your target audience – resulting in views converting into your dream elopement bookings.
In week 2 you'll learn:
✔️ Understand a website structure with sales psychology
✔️ How and when to “sell”
✔️ How to utilize your brand voice
✔️ How to attract your target audience with your copy
I will walk through your entire website and problem-solve what is and isn't working for your brand. You'll walk away with a full idea of how to re-structure and re-word your website to attract your ideal client & let your words do the heavy-lifting for you.
In Week 3, we will go over everything you need to know about properly pricing yourself for success and how to manage your business finances. You’ll understand how to truly *profit* six-figures (and beyond). Most photographers are not properly running their business books and poorly managing their finances - it’s time to kick that to the curb! We’ll tackle your finances head-on & make it less scary. We will walk you through how to calculate your cost of doing business and figure out what you should be charging per elopement. We will price out your package offers & show you how to create a pricing sales structure. We will create a financial roadmap for you to *profit* six figures (and beyond).
In week 3 you'll learn how to:
✔️ Calculate your bottom line aka your cost of doing business
✔️ Ceate a pricing sales structure
✔️ Price out your elopement package offers
✔️ Create a financial roadmap to *profit* six figures (and beyond)
✔️ Properly manage your finances
In Week 4, we will deep-dive into how to utilize paid and unpaid advertising methods to your advantage. You’ll learn how to efficiently run Google ads. You’ll understand how to utilize Instagram, Pinterest and email marketing to your advantage. No business generates all of their leads from one source, neither should yours! Understanding how and where to divy-up your marketing expertise is crucial. If you’re feeling like you’re stuck putting all of your effort into social media, this is for you.
In week 4 you'll learn:
✔️ How to properly blog for SEO
✔️ How to effectively run Google Ads
✔️ How to bring in leads through Pinterest
✔️ How to create & grow an email marketing list
✔️ How to most efficiently use social media
You'll receive an SEO Blogging Template provided by the Guest Expert Mentor, Mikala Marie. This template will show you exactly how to format a blog for the best user-experience, while remaining SEO-friendly. It will fall perfectly hand-in-hand with this week's lesson.
In Week 5, I’ll guide you through the process of optimizing your website and curating an SEO strategy that will best fit your business goals. You’ll learn how to properly make your website SEO-friendly and create blogs to be able to rank on page 1 of google. Your website is your #1 tool for marketing for elopements. Tackle the fear of SEO by learning the ins and outs firsthand. When you understand the fundamentals, you’ll be able to dive deeper into how you can bring in consistent, quality leads overtime – reaping the results for months to come!
In week 5 you'll learn:
✔️ How to optimize your website
✔️ Understand the fundamentals of SEO
✔️ Learn how to rank on Page 1 of Google
✔️ Understand keyword research
In Week 6, we will deep-dive into the full elopement workflow - from inquiry to after their elopement. You’ll understand how to bring an inquiry to an all-day elopement booking to a raving client post-elopement. You’ll learn the whole process of how to plan a perfect dreamy elopement for your couples with location-scouting techniques and tools, timeline logistics and other unique strategies that will make you stand out. Your elopement workflow & sales process are two key aspects in your business. You need to understand how to sell an all-day elopement, and how your elopement workflow plays a huge role in that. You can bring in as many leads as possible – but if you can’t bring them to a booking, then your business won’t thrive. This week will teach you exactly how to do that, and how to do it with the best possible method.
In week 6 you'll learn how to:
✔️ Streamline your full elopement workflow
✔️ How to structure & sell on a consult phone call
✔️ How to consistently sell all-day (or day-plus) elopement packages
✔️ Sell without feeling sale-sy
✔️ Make your workflow work for you
✔️ Logistics of locations research & timeline prep
You'll receive a comprehensive custom workflow guide that will walk you through every step of your workflow process, allowing you to streamline your processes and make it as efficient as possible. If you downloaded The Ultimate Elopement Workflow Freebie --> Imagine that but 10x more in-depth and customized to your exact business.
In Week 7, I will walk you through how to level-up your client experience – making you stand-out from all other elopement photographers, leaving your client’s raving about their elopement experience. We will also go over every tool & strategy you need to give yourself time back into your day, leaving you feeling less overwhelmed and energized. Your client experience matters (and it doesn’t just start at their elopement). Gain clients that leave you with raving reviews *every single time*. Utilize this experience to stand-out from the “sea” of other elopement photographers. Your business can run on auto-pilot - and you’re going to learn exactly how with the tools & strategies of time management. You can’t survive on an empty cup and burn-out – and neither can your business.
In week 7 you'll learn how to:
✔️ Understand how to utilize tools and strategies to manage your time
✔️ When, where and how to outsource your most dreaded & time-consuming tasks
✔️ Run your business on auto-pilot
✔️ Level-up your client experience and leave with 5-star reviews every single time
In Week 8, We will strategize a roadmap for your business for the future to come. We will analyze, strategize & recognize any gaps that need to be addressed. We will set you & your business up for long-term success. Implementing the strategies & techniques that you learned in the most difficult part of the process. It is crucial that you have a solid foundation and roadmap for the true success of your business
In week 8 you'll learn:
✔️ Create a personalized business roadmap and marketing plan
✔️ Analyze & Strategize for implementation
✔️ Identify any gaps in your business plan
Each week we will have a scheduled group zoom call where we will dive-deep into that week's topics. This is a live lesson --> meaning it will be entirely catered to your business. It will offer real-time accountability and direct support. You'll have the opportunity to ask questions and directly apply yourself. The call calendar will be sent out upon registering for The Intensive. If you can't make the call live, the recording will be provided for you.
You'll have access to our VIP Slack Support Group for The Intensive members only. This is where you'll submit homework for review, ask any questions in-between weekly calls and have me as your accountability partner. This is far beyond a facebook group, it is an organized communication system to keep you on track and on top of your milestone goals.
At the end of each live lesson, you'll be assigned weekly homework and tasks. These assignments will incentive you to get the work done & put into action what we discussed during that week's lesson. Some homework will offer an opportunity for reviews & feedback.
I will walk through your entire website and problem-solve what is and isn't working for your brand. You'll walk away with a full idea of how to re-structure and re-word your website to attract your ideal client & let your words do the heavy-lifting for you.
You'll receive an SEO Blogging Template provided by the Guest Expert Mentor, Mikala Marie. This template will show you exactly how to format a blog for the best user-experience, while remaining SEO-friendly. It will fall perfectly hand-in-hand with Week 3 & 4's lesson.
You'll receive a comprehensive custom workflow guide that will walk you through every step of your workflow process, allowing you to streamline your processes and make it as efficient as possible. If you downloaded The Ultimate Elopement Workflow Freebie --> Imagine that but 10x more in-depth and customized to your exact business.
How to utilize your brand voice & use sales psychology copy to show up as an expert elopement photographer & build value into your $8k+ all-day elopement packages
Gain your time back by learning how to operate your business to run on autopilot – bringing in consistent, quality elopement leads while away from your desk
How to refine a streamlined, efficient workflow that reduces your workload by 20 hours/week and leaves you with 5-star raving clients every single time.
Generate a roadmap to six-figures (and beyond) of *profit* – solely photographing epic adventure elopements in your bucket-list locations.
i want this!
Secure your spot before spaces fill up and someone else takes your place!
join the waitlist!
I’m so confident about what’s inside this program, and I know it will work for you, so I put my money where my mouth is! If you show up, do all the work, and don’t see any result(s), I’ll give you your money back. You’ve got nothing to lose!
join the waitlist!
join the waitlist today!
join the waitlist here!
In 2 weeks, you could be strategically restructuring your website copy which means having a website that now converts visitors into actual leads.
In 2 months, you could implement your own proven marketing roadmap which means you won’t be spending draining hours on social media & will have 4+ other avenues consistently bringing in quality leads.
And in a year, you could be profiting six-figures (and beyond) photographing the most epic adventure elopements in your bucket-list locations with couples who truly value you – making way more and working way less.
Close this page and keep on keepin’ on... pouring hours into your ‘gram with no results, commenting in every single wedding group on facebook, and living life always chasing the sale.
Apply for your spot in The Elope Academy Intensive and take the first step towards becoming a profitable six-figure Adventure Elopement Photographer.
i want in on the intensive!
All calls will be recorded & sent out to all students! So if you can’t make it live - you can still re-watch and chime in on Slack for any questions!
It’s my mission to keep you on-track and be your accountability partner (and that’s why I have the weeks broken up into different topics with assigned homework/to-do’s). I understand that life can get in the way - you’ll always have access to the live recordings and can continue to work on it after the program is finished! If you need 1:1 coaching beyond the 8-weeks – that is something I offer to my students as well!
As soon as you enroll in The Intensive, you will receive the “Welcome to the Academy!” email. This email will contain all of the information for our weekly call schedule, access to Slack and Voxer, and everything you need moving forward! The program is set to begin on Monday, April 29th!
Plan for a minimum of 5 hours/week. My biggest piece of advice - you get out of it what you can put into it! I created the curriculum to be as time-efficient as possible, but ensuring that we are going to dive-deep into each topic (no fluff here!). Logistically, plan for a 2-hour coaching call for each module each week. Beyond that, I would set aside 3 additional hours each week to work on the “homework” and tasks at hand, and time to analyze my feedback. The more time you put into working on your business now, the more results you will see!
Well then, you sound like the perfect fit for this program! I will walk you through step-by-step everything you need to know marketing-wise. I will introduce you to tools, resources and guides to help you learn everything you need to know!
This is entirely different from an online course. This is LIVE teaching, with real world accountability and support to answer any questions and guide you through the process. I personally have invested tens of thousands into online courses - and it wasn’t until I hired a coach when I truly took action.
Yes - 100%! Retreats offer an in-person space to be able to get that epic elopement-experience content & answer any surface-level questions. This program dives deep into business & marketing – creating a sustainable six-figure elopement business. Between the two, you’ll have an entire well-rounded experience!
Of course! My DMs are open to you (@elopeacademy) - or you can fill out the contact form here (but i prefer insta DM)!
You aren’t bringing in consistent, quality all-day adventure elopement leads (or maybe you are.. just not booking them)
You’re wanting to pivot from traditional weddings to elopements (or you haven’t even photographed a wedding yet!)
You’re not currently profiting six-figures/year solely from elopements
You have at least 5 hours/week to dedicate to this program (it’s a bonus if you can dedicate more than that!)
You’re already booking out a full season of epic adventure elopements while bringing in over six-figures of income
You’re 1000% satisfied with your business as of right now - you’ve got your processes & marketing down pat.
You don’t have the 5 hours/week to execute & implement the strategies in this program
If your #1 business goal is to become a sustainable 6-figure (and beyond) elopement photographer… What is your next move on reaching that goal? Do you have a solid, actionable plan? Or are you trying what you can, and seeing what sticks? If it’s the latter, then it’s time to make a real move towards that goal. I can promise you, if you put in the hard work and do the thing, this program will not only increase the value of your bookings --> it will also GET you booked... at less than half the cost of what you'll be charging per elopement.
I’m here with the solution for you, but it’s your turn to take that next step.
join the waitlist today!